Gauge Interest – Facial and video analytics
Retailers typically reference past sales data to determine what items sell. What such data doesn’t show is why certain items don’t get bought.
Advancements in facial analytics now make it possible to gauge a customer’s interest- or lack thereof- via gaze and expression, and to identify items customers were interested in but didn’t purchase.
By combining these insights with video analytics that track customer movements, retailers can pinpoint the best in-store locations to market different products.